A branding campaign to communicate the benefits of SNTech’s flagship product, Pisces, to young fishermen. Pisces is a light-emitting device that attaches to fishing gear to reduce bycatch, resulting in healthier fish populations, lower labour costs and less time out at sea.

My role was to:

• do research, brand identity and initial development

• create illustrations

• storyboard our campaign films

Brief by

Dyson, SN Tech

Discipline

Brand Identity

Collaborators

Dominikus Kronwitter,
Cynthia Porta

Awards

The Dyson AUB Award