Menicon Bloom
Global marketing campaign “See Their Imagination Bloom” to raise awareness of childhood myopia and its possible treatment options.
Menicon Bloom’s campaign provided guidance for eye care professionals (ECPs) and parents about myopia treatment for children. We created a brand book for the campaign, with a toolkit that could be used by the company’s worldwide markets to create their own assets.
My role was to:
design static, carousel and animated social posts and Instagram storiesexperiment with key visual designs and create in-store poster designsdesign the toolkit, accumulating all assets and brand design principles in one place
Brief by
Menicon
Discipline
Global campaign toolkit
Collaborators
Inizio Evoke creative team
