Creatures
of Habit 2.0
Global toolkit extension to Vetoquinol’s 2021 “Creatures of Habit” campaign, to encourage owners to get into the habit of regularly worming their pets.
We created an extension of Vetoquinol’s earlier campaign to educate pet owners, this time focusing on how easily worms can spread inside the home.
My role was to:
ideate and initially storyboard the campaign films with our in-house illustrator. I later created our film ‘lens’ treatment for our animator to work with along with the start and end framesdesign social media assets and point of sale materialscreate the toolkit, accumulating all assets and brand design principles in one place
Brief by
Vetoquinol
Discipline
Campaign toolkit extension
Collaborators
Inizio Evoke creative team
